Chloe Chen(陳譓伃) is Taiwanese celebrity, she is also the design director of her own women's fashion boutique, Chloe Chen. Her original concept for opening this boutique is that she wanted to provide the people wanted unique products from all over the world and complemented their own style instead of following the trendy items which lasted for only a season to give them more opportunities to get what they really want. Chloe Chen is a shoes designer, the point she wanted to design her own shoes is because she couldn't find out a pair of perfect shoes. She said it's hard for her to meet a pair of shoes which fits her style and comfortable as well. Her style is to mix and match, there is modern elegance but simple and cool in her design, and she also loves vintage style. Therefore, Chloe Chen's clothing style tends to be vintage ladylike but also included some cool materials.
Chloe Chen focuses on selling luxury clothes, bags, shoes, accessories, and so on. Besides the shoes designed by Chloe Chen herself, clothes, bags, shoes and other accessories are came from their own fashion designers or they pick it from foreign countries brand like French, British, American, etc. boutiques.
glimmer is also a Taiwanese multi-label boutique. All of their clothes come from foreign countries' designers. glimmer sends its staffs abroad to watch fashion shows every season, and also go to pick the fitting clothes back to Taiwan. glimmer wants to bring their customers the international exquisite design, and hope them could create their own charming unique style from their collection. glimmer is also ladylike style, their clothes contains elegance and ease materials and design, they want to show a fresh, easeful and gracious atmosphere on their clothes.
In addition, glimmer also sells accessories which is Taiwanese accessory brand, its designer is also a Taiwanese celebrity, 盧南君(Lu Nanjun).
The difference between these two multi-label boutique is their style. Although they both are ladylike style, but Chloe Chen tends to be more vintage and luxurious ladylike image, and glimmer's ladylike is kind of simple and fresh. In my opinion, glimmer is more suitable for daily wear, and Chloe Chen is more likely to be the party or some special occasions wear. However, it all depends on your personal fashion style. Next time if you want to buy clothes but don't know what to wear, you can go multi-label boutiques, you might meet unexpected amazement there!
Sources credited:
Chloe Chen
glimmer
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